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Jun 25,  · Understanding keyword match types is pivotal to a successful Google AdWords campaign Match types give marketers the ability to control how relevant a search term has to be to match their keyword and activate their ad There are four different match types in Google AdWords broad match, broad match modifier (BMM), exact and phrase match keywordsLearn about the keyword match types you can use in Google Ads with your search campaigns You will learn about broad match, phrase match, exact match, and neFeb 17, 21 · At Optmyzr, my current company, we analyzed a sample of 162 million keywords at the start of February 21 and found that % of advertisers use broad match modified keywords 55% of advertisers Keyword Match Types In Google Ads And How They Impact A Campaign In 21 Google ads keyword match types 2021